Tuesday, September 12 2006, 10:17 BST
By Neil Wilkes, Editor
Five has appointed broadcast brand agency Smithereen to make promotional ads for its new digital channel Five Life.
The commercials will position the station - launching on Sunday, October 15 - as a "feisty new channel" that is "distinctly rewarding, intelligent and emotionally engaging".
Smithereen creative director Jon Stevens will direct and produce the ads.
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