Nickelodeon UK has joined forces with the Anti-Bullying Alliance to be the official broadcaster for Anti-Bullying Week.

A new on air initiative called "See Something, Say Something", will be backed by documentaries giving kids facts and advice about bullying.

Celebrities include Craig David, Liberty X and Alesha Dixon have filmed pieces as as part of the campaign which begins on November 13.

Howard Litton, general manager and director of channels, Nickelodeon UK, told Broadcast: "Childline recently reported that between April 2005 and March 2006, 23% of all calls taken were about bullying.

"Nickelodeon is in a unique position to reach millions of those kids through our programming and our websites."