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The directors of QSoft Consulting, owners of the Gaydar brand, have confirmed the sudden death of its co-founder and chairman, Gary Frisch.
Police found South African-born Frisch, 38, outside his Wandsworth home in south-west London, at 1pm on Saturday. It appeared he had fallen from an eighth floor balcony and was pronounced dead at the scene. Police are treating his death as "unexplained", pending a post-mortem and CID investigation.
In a statement, the company said: "It is with great regret that we make this announcement. Gary was a highly regarded leader and colleague who cared first and foremost about the gay and lesbian community that we serve. He was an accomplished entrepreneur and a very generous man who also cared deeply about the people who worked for and with him.
"Gary’s legacy as a co-founder of the Gaydar phenomenon is immense and it is one that we shall both celebrate and continue into the future. Gary will never be forgotten and he is deeply missed by us all."
Frisch co-founded the brand in 1999, expanding into internet dating services, events and the digital radio station.
QSoft said that an event planned this Thursday in London to mark the fifth birthday of GaydarRadio would go ahead as planned.
"GaydarRadio was one of Gary’s proudest achievements to date and that is what he would have wanted," the company said.
