UK Edition
Feeds
Each week we'll be asking people from all parts of the media industry - from channel controllers to catering staff, directors to digital technicians - to tell us about themselves and their job.
This week it’s the turn of Melissa Goodwin, who heads up ITV's mobile division, the team responsible for providing clips of shows like I'm a Celebrity..., Dancing on Ice and X Factor for viewing on your phone.
Name
Melissa Goodwin
Job Title
Head of mobile, ITV.
Age
31
Lives
Maida Vale, London
In the role since
September 2006
Responsibilities
I lead ITV’s mobile strategy and am responsible for growing revenues from this platform for ITV. I am responsible for commercial negotiations, made for mobile commissioning, mobile TV, ITV’s direct to consumer mobile portal, mobile operator relationships and championing ITV’s mobile advertising and sponsorship business.
Best thing about your job
The variety, no day is ever the same.
Worst thing about your job
The meetings!
First thing you do in the morning when you get in
Clear my email.
What question have you been asked most this week?
"But why....."
Any downsides to working in the media?
Egos!
First media job
National sales executive, TVNZ (Television New Zealand), 1998.
Anything you wish you'd done differently
Talked less, listened more.
Dream job
Exactly what I do now but from a beach on Barbados.
Best media jolly/event you've ever attended
First equal – Live8 and Arsenal player lunch 2004.
What show would you like to see featured on mobile TV?
CSI: Crime Scene Investigation.
For more information on how to connect to ITV Mobile or how to watch live shows on the 3 network visit: www.itv.com/mobile.
