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ITV is reportedly talking to Virgin Media about offering part of its digital terrestrial spectrum space to the cable group.
Since ITV Play was replaced with ITV2+1 earlier this year, ITV has been deciding what to do with the channel. Plans for a movie strand had been considered but are not thought to be going ahead.
According to Broadcast, ITV is considering a sale or a lease deal for the spectrum, and the cable group are reported to be interested.
The soon to launch Virgin 1 channel will only have the capacity to broadcast from 8pm to 6am, replacing Virgin Media's existing channel Ftn, which is on the same multiplex as ITV2+1.
