Iceland is to sponsor ITV's I'm A Celebrity... Get Me Out Of Here for a second year.

The supermarket will sponsor programmes on ITV1 and ITV2 and advertise on show-related materials carried on digital TV, mobile and online.

"We are delighted to be sponsoring ‘I’m a Celebrity for a second year running, it is a great opportunity for us as it embodies the fun, down to earth spirit of Iceland," said Iceland marketing director Nick Canning. "Our customers are big fans of the show, so just like them we’re looking forward to an entertaining few weeks on screen and in store. This year’s campaign is fronted by Kerry Katona, the face of our advertising and Celebrity’s Jungle Queen 2004, joined by last year’s finalist, Jason Donovan – a great Jungle team."

The show returns next week.