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Alan Sugar

Occupation: Businessman

Nationality: British

Born: March 24, 1947 (67)

One team lacks some serious fizz in a soft drinks task. Who did Lord Sugar fire this week? Tom and Jerry have little luck impressing Strictly and Apprentice stars. Children in Need: See Tom & Jerry cartoon Who was playing a game of Risk? Who had a Monopoly over this task? Sorry. The Apprentice: Silly business and sexism The cartoon duo head out to raise some money in a sketch for the charity appeal. Children in Need: Tom and Jerry meet BBC stars We're not sure Karren Brady will ever recover from her coach trip carnage. The Apprentice: Coach trip carnage "I left with my dignity in tact." Fired Apprentice ready for TV career Lord Sugar's advisor joins the Loose Women panel for a live debate. Nick Hewer: 'Immigrants are easy scapegoats' ITV's Surprise, Surprise returns for a new series with over 3.5 million. The Apprentice holds steady at 6m The Apprentice candidates continue to be the most frustrating people on television. The Apprentice: A stinker of a candle task Lord Alan Sugar thins the crowd after a stinker of a scented candle task. The Apprentice: Who got fired tonight? "In terms of chaos, over 10 years, this one is creeping very near the top." Apprentice review: Absolute horror show One candidate is sent home before the final boardroom. Double Apprentice firing from Lord Sugar The remaining 19 are tasked by Lord Sugar to design and sell for their second task. The Apprentice: Watch episode 2 preview You would have thought that the candidates would have learnt something by now. Nope. Apprentice review: Moral turpitude & lemons "I don't want any arty farty yuppie bollocks." The Apprentice: How good is episode one? Lord Sugar, Nick and Karren spoke about The Apprentice today - here are the best bits. 8 things to know about The Apprentice Lord Alan Sugar confirms a special will air before the 10th series on BBC One. The Apprentice return date revealed Morgan was guest hosting talkSPORT's Drivetime programme when Sugar called in. Piers Morgan, Lord Sugar battle on radio The newspaper made a remark about Lord Sugar's treatment of women. Alan Sugar donates Sunday Times payout BBC, ITV, Channel 4, BSkyB and Channel 5 are asked to ring-fence funding. Stars call for more ethnic diversity on TV Des Lynam and Ian Wright among the Match of the Day stars in new BBC One documentary. Watch Beckham, Lineker in MOTD at 50 clips Comedian will interview Lily Allen, Alan Sugar and Terry Wogan in first episode. See images from Michael McIntyre Show The comedian's new BBC One chat show will begin on Monday, March 10. Michael McIntyre Chat Show: First guests Michelle Dewberry won the second series of the BBC One show. Apprentice star on cancer diagnosis Danny Dyer encourages Lord Sugar to give his EastEnders character a chance. Danny Dyer reacts to Sugar criticism Campbell - who won the first series of BBC show - is recovering following surgery. Apprentice winner reveals cancer battle Amscreen displays can detect demographic information about the viewer. Tesco to launch face-detecting adverts The tenth series will now air on BBC One in autumn 2014. 'The Apprentice' next series pushed back Woman complained to officers that she was offended by joke about Chinese child. Lord Sugar investigated over 'racist' tweet Apprentice winner is now an unemployed single mother after suing Lord Sugar. Apprentice Stella: Sugar battle a nightmare The 2010 winner says she wishes she never did the show as it's ruined her life. 'Apprentice' Stella English: 'I'm broke' The comic talks to Digital Spy about the wonders and woes of the internet. Dave Gorman: Is modern life goodish? She says that people don't "understand how much hard work" goes into the series. 'MIC' Binky hits back at show critics Peter Jones and Deborah Meaden are coy about replacing Lord Sugar. 'Dragons' Den' stars on 'Apprentice' job Sugar has "not done patient safety and medical aesthetics any favours". Dr Christian slams Leah 'Apprentice' win Lord Sugar's new business partner talks to Digital Spy. 'Apprentice' winner Leah defends ethics Ray Mears's new ITV series attracts over 2 million viewers on Wednesday night. 'Apprentice' final loses 1m viewers Luisa Zissman and Leah Totton battled it out in the boardroom. Lord Sugar hires 'Apprentice': Who won? The two remaining candidates are vying for Lord Sugar's £250,000 investment. Apprentice finalist in tears after pitch New Dynamo, The Apprentice and Howzat! Kerry Packer's War reviewed. Remote Control: Alex Fletcher's TV Week