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Dani Behr reportedly spent £15,000 on beauty treatments to make herself look youthful in the jungle.
The TV presenter, 37, made the investment because she was concerned about looking old alongside Nicola McLean and Carly Zucker on I'm A Celebrity..., according to the Daily Star.
Behr's treatments allegedly included dermabrasion, electric current therapy and muscle-tightening.
"The electrotherapy is hardcore," said a source. "You put the pads on your face and crank up the current as much as you can stand - it feels like intense pins and needles.
"But Dani was determined to look as youthful as the other girls."
The insider continued: "Dani's a former stage school kid and she's very competitive. She's convinced she's going to win the show.
"Even though she's going up against much younger women, Dani thinks the effort she's made should see her through to the final."
