Disney's Iger: "Marvel stays Marvel"

Disney CEO Bob Iger has assured fans that Marvel Comics will continue to operate independently.

Since the firm's recent acquisition of the publisher, some fans have expressed scepticism toward the merger, voicing fears that the comic book giant could become "Disney-fied".

Speaking at the D23 Expo in Anaheim, California, the Disney president addressed the public's concerns. "When you look at it as part of The Walt Disney Company and the application, the presence of Marvel is virtually in everything that we’re in," Iger said.

"You can expect that, over time, that's what you will see. We became impressed with the talent of Marvel as we got to know them better. Once the deal closes there is expected integration, but we plan to keep Marvel as an entity and to respect both the talent that is there, working as one and also respect what Marvel is and what the essence of Marvel is. There will be no Disney-fication of Marvel.

"Marvel stays Marvel," he added.

Iger went on to say that although Disney wants to expand Marvel's global presence, the firm will respect the agreements already in place. Studios such as 20th Century Fox will retain the rights to Fantastic Four and X-Men, while Universal theme parks will continue to host rides bearing character branding.

Disney completed its $4bn (£2.45bn) acquisition of Marvel Entertainment earlier this month.