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DC announces price drop on comics

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DC Comics has announced that all its standard-length ongoing titles will cost $2.99 (£1.89) from January.

The price adjustment will affect all 32-page comics that previously retailed at $3.99 (£2.52).

The move will also see the publisher abandoning its co-features on eight titles including Action Comics, Adventure Comics and Detective Comics, reducing them to 32 pages and $2.99

"Today's announcement re-affirms DC Comics' commitment to both our core fans and to comic book store retailers," said co-publisher Jim Lee. "For the long term health of the industry, we are willing to take a financial risk so that readers who love our medium do not abandon the art form."

"As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive," said Dan DiDio. "Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they'd collected for years.

"We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point."

From January, more than 80% of DC's titles will be priced at $2.99.

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