DC Comics campaigning for new readers

Dan DiDio has confirmed that DC Comics will stand by its new initiative to price all ongoing series at $2.99 (£1.91) for the duration of 2011.

Earlier this year, the company announced its 'Hold the line at $2.99' campaign, promising to keep all its ongoing series affordable in an effort to increase readership of its publications.

"$2.99 is the price that we feel our current audience, and the people coming into comics, have accepted," DiDio explained to Newsarama. "We want to make sure comics stay affordable so that, as people look into how they budget and spend their income for their entertainment, they know that their money being spent on comics stays consistent."

The company has begun a notable push over the past few months to draw in new comic book fans, including an upcoming event in which they will offer 101 Batman comics for only 99 cents as digital downloads.

"What we're going to be doing is creating jumping-on points for a series of our ongoing titles over the next few months," DiDio continued. "We want this to be a way to introduce people to the characters, and offer the $2.99 pricing so they feel they have an affordable way to jump into a new series and stick with it."

Among the new jumping-on points announced so far are an upcoming issue of Vertigo series Fables and the DC Comics event War of the Green Lanterns.