Following the release of the Iron Man film in 2008, Marvel relaunched the character's ongoing series with Fraction as the writer, as well as restarted its series numbering in order to create a jump-on point for new readers.
With the release of Thor in cinemas this May, Brevoort claimed that the recently-announced changes to the Thor line of comics are an attempt to replicate Fraction's success.
"I think the paradigm that we struck gold when we did Invincible Iron Man was good, and it gave us a series that sold well and was a nice entry point for people, and was also critically-acclaimed and an Eisner Award winner," he told Comic Book Resources. "That's the formula we're going for here."
Fraction will launch a new ongoing series called The Mighty Thor later this year, while Thor itself will be retitled Journey Into Mystery and be written by Kieron Gillen.
"We wanted to make sure that this first arc is a clean friendly entry point into Mighty Thor, especially for customers who may have seen either the movie or even the promotion for the movie," Brevoort added.
The Marvel executive also hinted that similar changes may be on the cards for the Captain America line of titles, due to the release of Captain America: The First Avenger this summer.
Thor is to be released in cinemas on May 6, while the changes to the Thor comics line begin in April.