The publisher is offering comic store owners the opportunity to have their establishment featured on the issue's covers, providing they meet minimum order requirements.
A photograph of participating stores will be depicted on the front page of a copy of the Daily Bugle as part of Ryan Stegman's cover design. Outlets that place larger orders will be included on Humberto Ramos's variant design, being defended by the titular superhero.
Earlier this year, IDW Publishing launched a similar marketing campaign to promote Godzilla: Kingdom Of Monsters #1. In total, 75 stores took part in the scheme, each appearing on the cover of an exclusive edition of the issue, being crushed beneath the monster's foot.
Written by Dan Slott , Amazing Spider-Man #666 serves as a prelude to this summer's 'Spider Island' event, which sees the inhabitants of Manhattan undergo a mass mutation.
Amazing Spider-Man #666 arrives in stores on July 27.