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'Spider-Man' retailer covers revealed

Marvel Comics has unveiled the personalised retailer cover designs for Amazing Spider-Man #666.

The publisher is offering store owners the opportunity to have their outlets featured on the covers of the book, providing they order 150% of their regular Amazing Spider-Man stock.

The Comic Shop Battle Variant by Humberto Ramos features the titular hero doing battle with the Lizard inside a comic book store. Participating retailers will have their store name and logo featured on a banner overhead.

A variant design by Ryan Stegman depicts Spider-Man holding a copy of the Daily Bugle newspaper, which will carry a photograph of retail outlets on its front page.

Earlier this year, IDW Publishing launched a similar marketing campaign to promote Godzilla: Kingdom Of Monsters #1. A total of 75 stores took part in the scheme, each appearing on the cover of an exclusive edition of the issue, being crushed beneath the monster's foot.

Amazing Spider-Man #666 arrives in stores on July 27.

Amazing Spider-Man Issue 666 variant cover 1

© Marvel Comics

Amazing Spider-Man Issue 666 variant cover 1

© Marvel Comics

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