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DC Comics unveils digital pricing plan

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DC Comics has unveiled details of its new pricing plan, following news that the company will go day-and-date with its print and digital releases from September.

Last week DC Comics shocked the comic book industry by announcing a company-wide relaunch initiative for the entire DC Universe, confirming that all current series would end
following the conclusion of Flashpoint.

In their place the company will launch 52 brand new series to help streamline their output and introduce classic DC characters to a new generation of readers.

It has been confirmed that for the first four weeks of release, standard digital comics will be priced at $2.99, the same price as physical comic books.

After the first four weeks that price will drop to $1.99, while oversized issues will instead begin at $3.99, before similarly dropping to $2.99 a month later.

To celebrate the launch of the first new series, Justice League, DC has announced that the series will be offered as a $4.99 poly-bagged pack, including both the physical comic and a redeemable code giving the buyer a digital download of the issue.

"As we continue to expand our readership and make our titles more accessible to readers everywhere, we're excited to provide our comic shop retail partners and their consumers with multiple formats of Justice League in one convenient place," DC Comics EVP of sales, marketing and business development told The Source.

DC has already announced several new series as part of the relaunch, including Wonder Woman, The Flash, Green Lantern, Green Lantern Corps, Aquaman and The Fury of Firestorm.

The DC Universe relaunch begins with Justice League #1, due out on August 31.

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