The digital distributor will work with publishers and creators to transition various material, including comics and graphic novels, for platforms such as Apple's iBooks, Amazon's Kindle and the Barnes & Noble Nook.
"To say we're excited about this step forward would be an understatement. If you own an iPad or an Amazon Kindle Fire, or Barnes and Noble Nook or any other device, you'll be able to access a wider library of titles and enjoy them in an optimised way, getting the most out of your device," read a statement from the firm.
Graphic.Ly's official apps have been removed from various storefronts, though they will remain active for user who have already downloaded them. A browser-based HTML5 service has now gone live as a replacement means of viewing purchases.
CEO Micah Baldwin was keen to point out that the firm is no longer limited solely to the comics market, having extended its reach to "all graphic-based work," including children's books, art books and magazines.
"We are not leaving comics at all, and will continue to support and promote the more than 1,000 publishers that we currently work with, while allowing any publisher/creator of graphical content to use our platform to convert their books, sell across every marketplace imaginable and learn actionable insights to help them grow their brand and fan base," he told Digital Spy.
Last summer, Graphic.Ly overhauled its software to focus more on embeddable comics models.
> Graphic.Ly launches Facebook application for publishers