Eric Stephenson said that, had Image published Watchmen, then creators Alan Moore and Dave Gibbons would not have suffered the ensuing rights struggle.
"People talk to me about what's going on with the Watchmen stuff," he told ICv2.
"If Image Comics had been around when Alan Moore and Dave Gibbons wanted to do Watchmen, they would have had someplace else they could have gone to do that type of work.
"The situation that developed out of what did or didn't happen with those contracts would have been irrelevant because they would have had a deal that offered them 100% creator ownership."
The publisher operates a policy of creator ownership on all its titles.
The rights issues over Moore and Gibbons's legendary miniseries have returned to the spotlight with the announcement of DC Comics' Before Watchmen prequels.
The original contract for the title allegedly stipulated that the rights would return to its creators once it went out of print. In an unprecedented development, Watchmen has been in print since its 1986 debut.
DC co-publisher Jim Lee recently said that Moore should have read his contract more carefully.