The University of Oklahoma has published research that reveals graphic novels make it easier for readers to retain information, reports The Oklahoman.
'Graphic presentation: An empirical examination of the graphic novel approach to communicate business concepts' studied 140 undergraduate students and found that those who learned from comics were better able to recognise direct quotes from the text.
"With that kind of information, that really has a lot of implications about how we should be teaching business, how we should be teaching a lot of things, really," said Jeremy Short, who led the study and has written both traditional and graphic textbooks.
He suggested that simple graphic explanations should be used to convey key information in teaching resources.
Digital Spy recently spoke to university lecturer Christina Blanch, who said that she has found her students to be more engaged when she uses comics instead of standard textbooks.
The paper will soon be published in Business Communication Quarterly.