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Trailers for the upcoming fourth season of Lost will be aired in American cinemas, according to reports.
E! Online states that broadcaster ABC will air promotional teasers, containing new footage, in selected cinema chains throughout December. They will only be shown before films with a PG rating.
This marketing tactic for cult shows has also been deployed in the UK, most notably with a cinema campaign prior to the launch of Torchwood's first season in late 2006.
The fourth season of Lost is currently scheduled to air in February 2008, with filming on eight episodes completed so far.
