The 'Simply' brand is branching out again -- this time launching a station dedicated to life in the capital.

'Simply London' will launch for digital satellite viewers all around the UK next month, broadcasting the latest information and listings for areas such as theatre, shopping, property, sightseeing and travel.

Local businesses are being invited to advertise on the channel, either in conventional form ads or 15 to 30 minute 'long form' advertising programmes.

Meanwhile, Simply has also announced that 'Simply Nostalgia' will be repositioned as a classic entertainment channel, moving to EPG channel 262 where it will broadcast 24 hours a day from Monday.