Kelly Osbourne is to appear in animated form for a new Virgin Media advert.

In the commercial, Osbourne is seen visiting a therapist at a celebrity rehab centre called 'The Friary'.

The therapist criticises Osbourne for "getting papped" and her constant partying, then advises her to "get out of the spotlight and get your kicks with Virgin Media".

The shrink then informs Osbourne that she must embark on a "TV rehab" course by watching programmes such as Friends and Nip/Tuck through Virgin's on-demand service.

In the final moments of the ad, the therapist is revealed to be Virgin chief Sir Richard Branson.