Express Shopping Channel to launch on ntl

Upcoming shopping station The Express Shopping Channel has appeared on ntl’s digital cable platform ahead of its official launch on September 29th.

The channel will run as a joint venture between Richard Desmond's Northern & Shell and the mail order retailer N Brown Group which owns a number of catalogue brands such as Fashion World and Ambrose Wilson.

Northern & Shell’s Docklands facility will produce the station while the products will be provided and distributed by N Brown.

Programming planned for the channel will include specialist genres such as travel, gardening and DIY.

A placeholder for The Express Shopping Channel can currently be found on channel 939.