Ad-free niche channel Baby TV has joined Telewest's lineup as a premium service.

The station - aimed at kids under three and their mothers - has been available on NTL since last October.

"The launch on Telewest will more than double Baby TV's viewership in the UK," said Liran Talit, Baby TV's MD. "We are delighted to reach this mark in less than a year from our arrival in the UK."

Baby TV is on channel 703 on both NTL and Telewest.