BT has signed content deals with Universal Music and HBO for its hybrid Freeview-IPTV BT Vision service.

Universal Music videos will be available on an on demand basis through the BT Vision service from 29p per download, with premium concerts priced at £2.99 each.

"We are delighted to announce this agreement and our new partnership with Universal Music UK," said Dan Marks, CEO of BT Vision. "We believe that the combination of BT Vision and the world’s leading music company will deliver a better service to music fans than they have ever experienced. We look forward to bringing Universal Music’s roster - which includes many of the biggest artists in the world and spanning many genres - to our customers."

HBO's On Demand service will launch on the platform in May, with the library gradually building to include on demand access to shows ranging from The Sopranos to Band of Brothers.