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The deal would see Virgin Media get a first look at Warner Bros content with obligations to pick up at least one of its shows each year.
Current Warner Bros shows up for grabs include Gossip Girl, a series from the creator of The OC, and Twilight, which follows the trials of a vampire private investigator. Computer nerd comedy Chuck and The Terminator spin-off, The Sarah Connor Chronicles, could also be on offer.
The potential deal follows similar arrangements between NBC Universal and ITV, which could see NBC's Bionic Woman coming to the UK. ABC's similar deal with Channel 4 has already seen the likes of Ugly Betty and Desperate Housewives come to the channel.
