Freesat's Christmas advertising campaign will focus on people's emotional response to high definition television.

The campaign launched today and is Freesat's largest to date, running across print and online media.

"Freesat offers 140 channels and UK-wide coverage for everyone, for free – no subscription and no monthly bills," said Will Abbott, Freesat's marketing and communications director. "That’s a brilliant offer and great value. Add to that some of the best of BBC and ITV in HD for free and it just gets better. But we’re interested in people not pixels. It’s the heightened viewing experience HD offers that we’re focusing on in our campaign – the feeling that you’re really there, immersed in the action."

Programmes to be spotlighted in the ads include Strictly Come Dancing and Little Dorrit from BBC HD and ITV HD's Britannia High.