The launch of new celebrity-backed entertainment station 'The Great British Television Channel' has been pushed back by more than a month.

As previously reported, the new channel had planned to go live on Christmas Eve to capitalise on the higher festive audiences.

Now it will launch on January 29 with a two-hour special starring comedians Jethro and Brian Conley.

Initially GBTV will air daily between 4pm and midnight, although by June the channel plans to move to a 24-hour broadcast.