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New UK gay channel Faze TV will debut on September 1st, according to Media Week.
The premium station - brainchild of Sky Italia's David Bouchier - will launch on Sky after a major marketing campaign at this summer's Pride festivals.
"The launch of a TV channel just for gay men is long overdue in Britain," said Bouchier.
"The channel’s schedule will appeal to every aspect of being a gay man in Britain today and we will avoid the clichés which mainstream channels use to appeal to their ‘straight’ audience.
"There are many gay men on television today – but no TV for gay men! Faze TV will reflect the lives and interests of real gay guys."
