An interactive TV version of Blockbusters will launch on the interactive services available on digital cable from NTL and Telewest.

YooMedia has licensed the format from FremantleMedia along with a casino-style Baywatch game.

"This deal is another important step in bringing entertaining and engaging content to our YooPlay interactive games portals. Blockbusters and Baywatch are huge brands and will be instantly recognisable by our game loving audiences," said Neil MacDonald, YooMedia Group MD.

"We are really pleased with the great work YooMedia has done in translating some of our classic brands into the interactive television space," added Dom Wheeler, VP of UK licensing at FremantleMedia Licensing Worldwide. "These games are yet another example of how well our portfolio of brands travel in a multi-media environment and we’re delighted to offer fans even more ways to interact with their favourite shows."

The games will be available on digital cable through YooPlay.