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Triple play provider Homechoice has announced plans for a national rollout.
The ambitious move would more than quadruple the operator's coverage, taking it from 2.4 million homes to over 10 million homes.
The news comes amid speculation that satellite giant BSkyB is mulling a takeover bid for the firm as part of its plans to gain a foothold in the triple-play market.
Although Homechoice's customer base is relatively small - just 34,000 subscribers - the service claims it has a faster takeup rate than Sky or cable within its footprint.
"There's no doubt about the customer appeal of Homechoice," said Roger Lynch, chairman and CEO at parent company VideoNetworks. "We're now the fastest growing pay TV service relative to our footprint.
"We are growing our customer base rapidly and we are growing the proportion of our customers who buy all three services from us. This gives us great confidence in our decision to launch our national rollout and bring the attractions of Homechoice to a much wider UK audience."
VideoNetworks has appointed global investment bank Credit Suisse First Boston to assist the company with the required equity fund raising.
