Freeview to push content to PVRs

Freeview is planning to extend its personal video recorder (PVR) services with a "best of Freeview TV" system.

General manager Ilse Howling said it would push the most popular preview shows onto PVRs and more detailed plans will be released next month.

"It is about giving people value, giving them more TV in a way," she commented. "We want to give people the kind of content they want to watch because many people miss programmes."

Howling said it was the beginning of a planned development of digital terrestrial into more adventurous areas.

It is looking at working with Kangaroo, a joint video on demand project from the BBC, ITV and Channel 4, IPTV service BT Vision, Setanta and Orange's upcoming television service.

She said: "We have an incredibly powerful installed base where we are the primary TV set or the second or the third set and that provides a powerful basis as a springboard for how Freeview evolves."