New Virgin Media Big Brother Sponsor Idents Here.... - Cable

Double99 · 30-05-2007, 09:47

Just seen they've posted the new VM sponsor indents for BB8 on Digital Spy...

http://www.digitalspy.co.uk/broadcas...er-idents.html

Not sure I like them much, what's with all the subtitles?

Can't they just say what they do best.... '2 for 20', '3 for 30' and '4 for 40' and 'VIP', awarding winning Broadband etc... surely this is straight to the point and they'll sell more.

These adverts tell you nothing about your products... Just look at the title's of each one

- Got a Virgin Mobile Contract
- My Mobile Is Better Than Yours
- Check Out My Mobile Phone Package Baby
- V Festival
- Fast Broadband

Is VM trying to be to cleaver again like it was with Uma?

Come on Virgin, this is your big chance (look what it did for TalkTalk and Free Broadband at the Carphone Warehouse)

jauh · 30-05-2007, 10:10

Quote:

Originally Posted by Double99

Just seen they've posted the new VM sponsor indents for BB8 on Digital Spy...

http://www.digitalspy.co.uk/broadcas...er-idents.html

Not sure I like them much, what's with all the subtitles?

Can't they just say what they do best.... '2 for 20', '3 for 30' and '4 for 40' and 'VIP', awarding winning Broadband etc... surely this is straight to the point and they'll sell more.

These adverts tell you nothing about your products... Just look at the title's of each one

- Got a Virgin Mobile Contract
- My Mobile Is Better Than Yours
- Check Out My Mobile Phone Package Baby
- V Festival
- Fast Broadband

Is VM trying to be to cleaver again like it was with Uma?

Come on Virgin, this is your big chance (look what it did for TalkTalk and Free Broadband at the Carphone Warehouse)

Yet another bunch of adverts that don't actually advertise the product...

dee4leedsutd · 30-05-2007, 10:24

I think they are really good but I doubt that they'll get the point across...

30-05-2007, 10:59

Quote:

Originally Posted by dee4leedsutd

I doubt that they'll get the point across...

Did you sign up to Carphone Warehouse because it sponsored Big Brother last year?
The "point" is just to get the brand name into the public consciousness.

dee4leedsutd · 30-05-2007, 12:16

Quote:

Originally Posted by sskywatcher

The "point" is just to get the brand name into the public consciousness.

Yes I know and I doubt they will work...

tommyd1258 · 30-05-2007, 12:22

They're hardly memorable like the Carphone Warehouse ones either, just a load of foreign clips with subtitles and a logo...

si.stanhope · 30-05-2007, 12:46

they are sh*t, looks like they have been thrown together in 5mins, surely they can do better than this!

deltanine · 30-05-2007, 14:49

Quote:

Originally Posted by Double99

Just seen they've posted the new VM sponsor indents for BB8 on Digital Spy...

http://www.digitalspy.co.uk/broadcas...er-idents.html

Not sure I like them much, what's with all the subtitles?

Can't they just say what they do best.... '2 for 20', '3 for 30' and '4 for 40' and 'VIP', awarding winning Broadband etc... surely this is straight to the point and they'll sell more.

These adverts tell you nothing about your products... Just look at the title's of each one

- Got a Virgin Mobile Contract
- My Mobile Is Better Than Yours
- Check Out My Mobile Phone Package Baby
- V Festival
- Fast Broadband

Is VM trying to be to cleaver again like it was with Uma?

Come on Virgin, this is your big chance (look what it did for TalkTalk and Free Broadband at the Carphone Warehouse)

On those type of ads it is stipulated that you are not allowed to mention price nor go into detail about products.

Rian1988 · 30-05-2007, 20:18

There Awful!! There not even widescreen just 4:3 with blackbars!

stehayn · 30-05-2007, 21:29

Quote:

Originally Posted by Rian1988

There Awful!! There not even widescreen just 4:3 with blackbars!

Bless, still if it gets new customers then its doing its job.

I still thought they were funny though

Waffles · 30-05-2007, 23:18

I think they are excellant!
very funny

Chris123 · 31-05-2007, 08:56

They are shockingly poor.

If you not staring at your TV you would never know what it is about. Just as a programme goes to the ad break people stand up and walk away from the TV. At least if they were in English you would hear about the company.

One of them last night had a woman crying with the tag line "Virgin Media, For A Happy Home" eh? how does that work?!?

Why have then not done something similar where they get some fake housemates and have them talking about their great Virgin Mobile contract, or their super-fast broadband.

They could have them talk about it in the lounge, kitchen, while in the pool, lying in bed, in the diary room, while eating dinner.

They have no connection to standard TV adverts. The viewer should be able to see the connection between the two, you see the sponsorship advert and then in the actual break you see "2 for £30" or "4 for £40".

These are far to disjointed from the actual product.

intheknow · 31-05-2007, 21:54

Quote:

Originally Posted by jauh

Yet another bunch of adverts that don't actually advertise the product...

That's not what sponsorship is for though, it's all about raising brand awareness, sponsor credits are short and limited to just a few words or a single set of pictures / phrase. It's simply about getting your name out.

If I didn't tell you why I was asking or prep you and I asked you to name:

A) a brand of chocolate

B) a car manufacturer

C) a mobile phone company

You are more likely to name the ones that get the most name repeats or flashes into your head, that's because each time you see something it creates a link in your brain, the more times you see it the stronger the link (or neural pathway), then when it comes to product / brand recall the ones with the most pathways flash quicker. If you have not experienced the product people also tend to blur exposure / strong branding with quality.

Virgin seem to be interested also in making the brand sexy, modern and hip, rather than a bog standard telecoms brand like NTL was.

This is good, what's not so good is you need to explain the product also, you do this via mainstream ads. You are advertising 2 things, the product or promotion, then the brand, you have to sell both of these, sponsorship works on the brand and enhances the main commercials, which sell the promotion / the product.

31-05-2007, 22:10

Quote:

Originally Posted by intheknow

That's not what sponsorship is for though, it's all about raising brand awareness

Didn't I say that at post #4 of this thread?

intheknow · 31-05-2007, 22:37

Quote:

Originally Posted by sskywatcher

Didn't I say that at post #4 of this thread?

You did and I missed it, sorry.

Emerton · 04-06-2007, 12:24

I thought i raised a smile from one the other day,

turns out it was just wind. i had a little burp and the intense unfuniness hit me

30-05-2007, 09:47	#1
Double99 Forum Member Join Date: Sep 2005 Location: West London Services: Virgin Media VIP Posts: 159	New Virgin Media Big Brother Sponsor Idents Here.... Just seen they've posted the new VM sponsor indents for BB8 on Digital Spy... http://www.digitalspy.co.uk/broadcas...er-idents.html Not sure I like them much, what's with all the subtitles? Can't they just say what they do best.... '2 for 20', '3 for 30' and '4 for 40' and 'VIP', awarding winning Broadband etc... surely this is straight to the point and they'll sell more. These adverts tell you nothing about your products... Just look at the title's of each one - Got a Virgin Mobile Contract - My Mobile Is Better Than Yours - Check Out My Mobile Phone Package Baby - V Festival - Fast Broadband Is VM trying to be to cleaver again like it was with Uma? Come on Virgin, this is your big chance (look what it did for TalkTalk and Free Broadband at the Carphone Warehouse)

30-05-2007, 10:24	#3
dee4leedsutd Forum Member Join Date: Jul 2006 Gender: Male Location: Leeds Services: VM XL Posts: 806 Blog Entries: 7	I think they are really good but I doubt that they'll get the point across...

30-05-2007, 12:22	#6
tommyd1258 Forum Member Join Date: Feb 2007 Location: Leicester Services: Virgin Media, Nintendo Wii & DSlite, Windows Vista, Xbox360. Posts: 4,326	They're hardly memorable like the Carphone Warehouse ones either, just a load of foreign clips with subtitles and a logo...

30-05-2007, 12:46	#7
si.stanhope Forum Member Join Date: Mar 2004 Location: Portsmouth Services: Sky HD - Sky World - Xbox360 - Sky Broadband - Dreamcast Posts: 460	they are sh*t, looks like they have been thrown together in 5mins, surely they can do better than this!

30-05-2007, 20:18	#9
Rian1988 Forum Member Join Date: Jul 2005 Posts: 2,227	There Awful!! There not even widescreen just 4:3 with blackbars!

30-05-2007, 23:18	#11
Waffles Forum Member Join Date: May 2004 Services: Virgin Media: TV XL V+, BB XL Posts: 4,094	I think they are excellant! very funny

31-05-2007, 08:56	#12
Chris123 Forum Member Join Date: Apr 2001 Location: Devon Services: Virgin V+ Posts: 2,090	They are shockingly poor. If you not staring at your TV you would never know what it is about. Just as a programme goes to the ad break people stand up and walk away from the TV. At least if they were in English you would hear about the company. One of them last night had a woman crying with the tag line "Virgin Media, For A Happy Home" eh? how does that work?!? Why have then not done something similar where they get some fake housemates and have them talking about their great Virgin Mobile contract, or their super-fast broadband. They could have them talk about it in the lounge, kitchen, while in the pool, lying in bed, in the diary room, while eating dinner. They have no connection to standard TV adverts. The viewer should be able to see the connection between the two, you see the sponsorship advert and then in the actual break you see "2 for £30" or "4 for £40". These are far to disjointed from the actual product.

04-06-2007, 12:24	#16
Emerton Forum Member Join Date: May 2006 Posts: 68	I thought i raised a smile from one the other day, turns out it was just wind. i had a little burp and the intense unfuniness hit me