[Andy B]

http://www.bbc.co.uk/commissioning/c...position.shtml

I have a feeling that people won't like it

They phase it in 4th June, the BBC are going almost American style.

[Mark.]

Oh no! No, no, no, no, no.

NO!!!

[f_196]

Noooooooo!!! As if constant talking over the credits and coming next banners aren't enough, this just goes too far. Looks like Terry will be holding onto his hat on POV the week follwing the change and i hope people do complain

[moffatt]

What the hell is wrong with the current set of standards that has been in ues for decades?

[VT Tea]

At least they have this statement `End Credits should run over visually interesting graphics or live actiion`

ITV, are you reading this?

That said, it all looks a bit corporate and restrictive.
Lets see what happens in reality.

[f_196]

Originally Posted by VT Tea

At least they have this statement `End Credits should run over visually interesting graphics or live actiion`

ITV, are you reading this?

That said, it all looks a bit corporate and restrictive.
Lets see what happens in reality.

By live action i assume they mean a show itself, but if the credits are restricted to the centre of the screen, wouldn't that be incredibly counter-productive as to the actual viewing of whats going on underneath? It's sounding more ludacrous (sp?) everytime i hear about it.

[James2001]

Originally Posted by f_196

By live action i assume they mean a show itself, but if the credits are restricted to the centre of the screen, wouldn't that be incredibly counter-productive as to the actual viewing of whats going on underneath? It's sounding more ludacrous (sp?) everytime i hear about it.

Still- at least the end credits on the BBC will still have their own individual identities, as opposed to ITV where everything (even repeats of old programmes) has the awful generic "blue bars" credit style.

[finlux]

Originally Posted by Andy B

I have a feeling that people won't like it

You're not wrong there......

[f_196]

Originally Posted by James2001

Still- at least the end credits on the BBC will still have their own individual identities, as opposed to ITV where everything (even repeats of old programmes) has the awful generic "blue bars" credit style.

How true!!! Lol. I watched an ITV show the other day (can't remember what is was) of which was from a few years ago and the credits just didn't fit with the new idents/colour scheme. You'd have thought they'd have future proofing in mind.

[lnp]

Tacky, intrusive and annoying but then what's new.

Guess I won't be bothering to watch any credits on the BBC anymore.

[Pencil]

This is terrible news. I have yet to meet anyone who approves of ECP.

[f_196]

Originally Posted by Pencil

This is terrible news. I have yet to meet anyone who approves of ECP.

But even if everyone complains - do you think the BBC will listen to us - just the licence payer?

[Andy B]

The thing in France is they play the credits in full, and then have a menu or promo afterwards.

[GratingCheese]

Ofcom should be putting a bloody stop to this. Why has regulation in this country suddenly disappeared?

[moffatt]

Originally Posted by GratingCheese

Ofcom should be putting a bloody stop to this. Why has regulation in this country suddenly disappeared?

Because Ofcon only exist as a 'light touch non-regulatory authority.'

[f_196]

Does anyone know if there actually is any regulation on such issues? Not that Ofcom would enforce it anyway.

[Jellied Eel]

Ofcom also has little regulatory power over these new 'rules'. Trust in your new Trust if you don't like them.

[GH Online]

Originally Posted by Pencil

This is terrible news. I have yet to meet anyone who approves of ECP.

From the BBC Commissioning website:

Background
Credits are important to programme-makers, but are usually of limited interest to our audience. The BBC's credit policy balances our desire to reflect significant creative contributions with the reality that lengthy credits make viewers switch over or switch off.

Research shows up to 80% of viewers can leave a programme at the start of the end credits.

Perhaps the BBC - and broadcasters generally - should be accepting this as a fact of life. There are many other channels to choose from and the minute one programme ends viewers will look for another. Mostly. BUT - End Credit Promotions have proven themselves to be antagonistic not just to fans of TV presentation (the sort of people who believe in an emphatic seperation between programmes and promotional activity) but as the Points Of View message board will prove, viewers in general dislike them. In fact, it is one of the most complained about subjects on the POV board.

Yet however many complaints, Auntie always knows best and will come up with tailored marketing research that "proves" viewers find ECPs "useful" and they stop viewers from channel-hopping. I have to tell you, BBC, that far from encouraging me not to switch over, I am now switching over faster than before as soon as the programme I am watching ends - simply because I wish to avoid your end credit promotions. In my book a programme ends only when the credits stop rolling, and ideally I'd like to stay tuned until such time. However, the increased incursion of promotion into the programmes themselves gives me no incentive to stay on the channel.

And it's all made worse by the fact that end credit guidelines (of which there should be none at all and producers should decide how their productions end) are the brainchild not of TV producers but marketing men. Yes, people whose trade is not television but selling. What the hell do they know about TV promotion, other than having a magic knack of deterring viewers? And why the hell is the BBC employing them?

Broadcasters need to accept that viewers will channel-hop and they resent being promoted to by stealth. If end credit promotions were axed tomorrow, would it make any difference to viewing audiences? Very little, if 80% are already switching over. What the BBC is planning could drive that figure nearer 90%.

[James2001]

The fairly obvious fact is, if the viewers don't want to watch the programme that's on next (which they are capable of finding out without the "help" of IPPs), then quite simply, they are likely to flick as soon as the credits start to roll- squashing them and running promotions just re-enforces the opinion that the programme's finished.

[f_196]

Originally Posted by GH Online

From the BBC Commissioning
And it's all made worse by the fact that end credit guidelines (of which there should be none at all and producers should decide how their productions end) are the brainchild not of TV producers but marketing men. Yes, people whose trade is not television but selling. What the hell do they know about TV promotion, other than having a magic knack of deterring viewers? And why the hell is the BBC employing them?

Have to agree. Is it not now up to those producers to defy and rebel against the new 'rules'? I'd certainly be behind them and judging the current opinion, so would many others.

[Rocket Romano]

As long as the programme has finished I couldn't care less what they do! Makes very little difference

[Toxteth O'Grady]

Originally Posted by moffatt

What the hell is wrong with the current set of standards that has been in ues for decades?

They haven't! The BBC have been doing end credit promos in one form or another for many years. This is just a slight change from the old rules

[Toxteth O'Grady]

Originally Posted by GratingCheese

Ofcom should be putting a bloody stop to this. Why has regulation in this country suddenly disappeared?

Because:

Ofcom have no say in such matters, nor did their predessesor (and quite right too... they have better things to do

And Ofcom don't regulate the BBC

[tghe-retford]

I can see this move by the BBC with its changes for the ECP will be the tip of the iceberg.

My fear is that ITV1 will follow suit and do something similar, if not even worse than the American/Australian broadcasters (source). I could see something like:

Programme either with credits for the last programme at the bottom of the screen at the end of the programme or maybe a trailer for a hit programme at the top of the screen after the programme finishes and credits at the bottom -> Title for the next programme (maybe at the top of the screen if they keep the credits going) -> First minute or two of next programme -> Shorter ident -> trailers and advertising -> programme - and then trailers and advertising in the middle of the programme as it is nowadays.

Think of the way that ABC1 do things now, because I can see that happening with ITV1 in the not too distant future.

I can also see the BBC extending their ECP plans to have the system as proposed, but run straight into the next programme after the ident.

Both channels have the aim to prevent people channel flicking and therefore I am sure they will wish to minimise the amount of interruption between the last and next programme. Expect the role of credits/idents to be squeezed out in the future.

[RileyM]

Originally Posted by Andy B

http://www.bbc.co.uk/commissioning/c...position.shtml

I have a feeling that people won't like it

They phase it in 4th June, the BBC are going almost American style.

Looks i'm the only one who think he may like the new ECP