Virgin is Absolute - Page 3 - Radio

mbessex · 01-09-2008, 19:24

Quote:

Originally Posted by the wellser

Not really.

How can you say that when they have gone on and on about finding just the right name and then chosen the one they had before they bought it. You clearly think we are totally naieve.

the wellser · 01-09-2008, 19:27

Quote:

Originally Posted by mbessex

How can you say that when they have gone on and on about finding just the right name and then chosen the one they had before they bought it. You clearly think we are totally naieve.

They havn't really gone about finding the right name and it was only decided last month that they'd use Absolute.

Toxteth O'Grady · 01-09-2008, 19:31

Quote:

Originally Posted by Bingethink

Really? I'd like to see you Absoluting.

Doh!... it's an adjective, always get them mixed up

craigr98 · 01-09-2008, 19:32

And remember folks the V festival is less than a year away! Absolute were your official station.

Bingethink · 01-09-2008, 19:32

Quote:

Originally Posted by mbessex

"they" were the ones who made SUCH a big thing about finding the right name, how hard a choice it was going to be, what it had to encaspsulate and on and on and on - No they just called it after thier own company. That's whats a bit poor. If they please themselves about using the name they had from day one how much of the other consultation is the typical old GWR "Radio Check up" dummy "make the listeners" think their comments count"??

OK, they called it after their own company, but it is exactly the sort of name they said they were searching for - adaptable and simple and with resonances of what they are about. And, importantly, as one they already owned. I'm sure they have gone through literally thousands of possibilities.

Absolute doesn't mean nothing. My dictionary says:

Absolute - complete, without restriction, independent, not relative, utter, out-and-out

They are a pretty good match for the brand values they want to aspire to.

I don't think settling on Absolute means that they weren't looking for input, either to confirm their choice, or to search for another name. But, considering even the small sample on Digital Spy can't agree on what would be a good name, how could you hope the millions of Virgin listeners could ever choose one on their own?

mistermeep · 01-09-2008, 19:38

It's a decent enough name.
It's better than having a radio station named after somebody who has never had sex.

loopingstar · 01-09-2008, 19:40

No JACK FM for London then - it's absolute alright - absolute bo****ks

mbessex · 01-09-2008, 19:40

Quote:

Originally Posted by Bingethink

OK, they called it after their own company, but it is exactly the sort of name they said they were searching for - adaptable and simple and with resonances of what they are about. And, importantly, as one they already owned. I'm sure they have gone through literally thousands of possibilities.

Absolute doesn't mean nothing. My dictionary says:

Absolute - complete, without restriction, independent, not relative, utter, out-and-out

They are a pretty good match for the brand values they want to aspire to.

I don't think settling on Absolute means that they weren't looking for input, either to confirm their choice, or to search for another name. But, considering even the small sample on Digital Spy can't agree on what would be a good name, how could you hope the millions of Virgin listeners could ever choose one on their own?

I quite like the name. I think it's clever and very workable.

I don't disagree with them choosing it.

I think it has the potential to work well.

I just think the marketing spin got a bit out of control with the touchy feely stuff .

I work in marketing I know spin when I see it - I think it up and I write it. But don't ask people to help "search" for the name when you already know what you are going to call it. It breaks the layer of trust. They would have been better in hindsight not to have made so much of the help us understand the brand and the name if they knew what they were going to choose.

And I can't believe they sat around a table with lots of names on cards and then someone said - "hey - We're called Absolute Radio - why don't we call it absolute radio !!??
Wacky - crazy idea - but lets run it up the mast and see who salutes?"

Treat me with at least the intelect of a GCAP morning crew female presenter!!

overline · 01-09-2008, 19:42

Quote:

Originally Posted by mistermeep

It's better than having a radio station named after somebody who has never had sex.

Absolute virgin.

Bingethink · 01-09-2008, 19:44

Quote:

Originally Posted by mbessex

I work in marketing I know spin when I see it - I think it up and I write it. But don't ask people to help "search" for the name when you already know what you are going to call it. It breaks the layer of trust. They would have been better in hindsight not to have made so much of the help us understand the brand and the name if they knew what they were going to choose.

And I can't believe they sat around a table with lots of names on cards and then someone said - "hey - We're called Absolute Radio - why don't we call it absolute radio !!??

But I'm not convinced that they had decided on Absolute Radio when this process started. OK, it was obviously a possibility, but as you work in marketing you know they will have tested, researched and examined a number of strong alternatives to see what their audience thought of each.

TelevisionUser · 01-09-2008, 19:48

Quote:

Originally Posted by Bluenile

Can just imagine it:

'Welcome to the cheeky, naughty radio revolution that is Absolute Radio, now here's Madness and Our House'..

! Absolute horror more like, Bluenile. Let us hope for a less scary scenario!

Toxteth O'Grady · 01-09-2008, 19:49

Quote:

Originally Posted by Bingethink

But I'm not convinced that they had decided on Absolute Radio when this process started. OK, it was obviously a possibility, but as you work in marketing you know they will have tested, researched and examined a number of strong alternatives to see what their audience thought of each.

Yes, I suspect that they probably did some research with a list of possible names and added 'Absolute' to the list to see how it did... and it came out at the top

occy · 01-09-2008, 20:06

The Virgin could still reunite again.

Absolute 80's Hour? Absolute nothing than music and no chat?

occy · 01-09-2008, 20:17

October Launch. Half Term for the kids?

occy · 01-09-2008, 20:20

I like the link to let us know what you think and goes straight to the old DJ's

A little predictable and jumping the gun.

Charlie · 01-09-2008, 20:30

http://www.absoluteclassicrock.co.uk now links to Virgin Classic Rock and also according to James Cridland http://james.cridland.net/blog/2008/...bsolutely-fab/ Geoff is moving to drive.

SKYtvFREAK · 01-09-2008, 20:35

Quote:

Originally Posted by Charlie

http://www.absoluteclassicrock.co.uk now links to Virgin Classic Rock

Likewise for Virgin Radio Xtreme:

www.absolutextreme.co.uk

Basically excatly the same holding pages for both Classic Rock & Xtreme stations. Both want you to subscribe to their VIP "Treatment" accounts but of course, you can still listen to both stations online

Eduards Ozolins · 01-09-2008, 20:36

http://xtreme.virginradio.co.uk/more_info.html

wicksta · 01-09-2008, 20:44

Quote:

Originally Posted by Charlie

http://www.absoluteclassicrock.co.uk now links to Virgin Classic Rock and also according to James Cridland http://james.cridland.net/blog/2008/...bsolutely-fab/ Geoff is moving to drive.

Iain Lee in Geoff's slot then?

Charlie · 01-09-2008, 20:45

Quote:

Originally Posted by wicksta

Iain Lee in Geoff's slot then?

Tim Shaw?

djgeeza · 01-09-2008, 20:56

Tim Shaw on evenings followed by Iain on lates would surely be a killer line-up.

Eduards Ozolins · 01-09-2008, 20:58

I'm wondering about what they will do with Xtreme - they will rebrand and keep it as a non-stop indie rock music station or they will try to make it up a bit with DJs?

dpb · 01-09-2008, 21:00

Quote:

Originally Posted by djgeeza

Tim Shaw on evenings followed by Iain on lates would surely be a killer line-up.

I agree that would be good although I have a feeling in my water it's going to be Tim on lates - hopefully it won't affect Iain on Sundays although.

Pleased to hear Geoff is moving (back) to drivetime - it's something I've been saying should happen for a while now so look forward to hearing that as I don't really have a drivetime show of choice at the moment.

wicksta · 01-09-2008, 21:02

Having seen the logo am I the only one that thinks its a bit stupid to have incorporated a 'fast forward' sign into it.

belleville1 · 01-09-2008, 21:03

Quote:

Originally Posted by dpb

I agree that would be good although I have a feeling in my water it's going to be Tim on lates - hopefully it won't affect Iain on Sundays although.

Pleased to hear Geoff is moving (back) to drivetime - it's something I've been saying should happen for a while now so look forward to hearing that as I don't really have a drivetime show of choice at the moment.

I'm looking forward to hearing Geoff back on daytimes. Signal Cheshire alumni, I believe

01-09-2008, 19:40	#57
loopingstar Forum Member Join Date: Feb 2007 Location: Twickenham Middx Services: Virgin XL TV , O2 8MB Broadband Posts: 17	What a missed oppertunity ! No JACK FM for London then - it's absolute alright - absolute bo****ks

01-09-2008, 19:32	#54
craigr98 Forum Member Join Date: Aug 2002 Location: London Services: Virgin Broad0band 8MB, T-Mobile Solo 15, Humax 9200T Posts: 646	And remember folks the V festival is less than a year away! Absolute were your official station.

01-09-2008, 19:38	#56
mistermeep Forum Member Join Date: Jun 2006 Location: staffordshire Services: freeview, dab, internet, 28.2°,19.2°,13°e fta Posts: 334	It's a decent enough name. It's better than having a radio station named after somebody who has never had sex.

01-09-2008, 20:06	#63
occy Forum Member Join Date: Apr 2008 Location: Sussex Posts: 4,203	The Virgin could still reunite again. Absolute 80's Hour? Absolute nothing than music and no chat?

01-09-2008, 20:17	#64
occy Forum Member Join Date: Apr 2008 Location: Sussex Posts: 4,203	October Launch. Half Term for the kids?

01-09-2008, 20:20	#65
occy Forum Member Join Date: Apr 2008 Location: Sussex Posts: 4,203	I like the link to let us know what you think and goes straight to the old DJ's A little predictable and jumping the gun.

01-09-2008, 20:30	#66
Charlie Forum Member Join Date: May 2001 Location: Gorleston, Norfolk Services: Sky HD, Orange Broadband Posts: 646	http://www.absoluteclassicrock.co.uk now links to Virgin Classic Rock and also according to James Cridland http://james.cridland.net/blog/2008/...bsolutely-fab/ Geoff is moving to drive.

01-09-2008, 20:36	#68
Eduards Ozolins Forum Member Join Date: Jan 2008 Posts: 222	http://xtreme.virginradio.co.uk/more_info.html

01-09-2008, 20:56	#71
djgeeza Forum Member Join Date: Oct 2000 Posts: 1,472	Tim Shaw on evenings followed by Iain on lates would surely be a killer line-up.

01-09-2008, 20:58	#72
Eduards Ozolins Forum Member Join Date: Jan 2008 Posts: 222	I'm wondering about what they will do with Xtreme - they will rebrand and keep it as a non-stop indie rock music station or they will try to make it up a bit with DJs?

01-09-2008, 21:02	#74
wicksta Forum Member Join Date: Aug 2004 Location: Near Slough Services: LBC, Sky+, Freeview, O2 Mobile & Broadband Posts: 812	Having seen the logo am I the only one that thinks its a bit stupid to have incorporated a 'fast forward' sign into it.