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PETA obesity advert is "irresponsible", say health officials

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Roast Beef

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Health officials have called an advert by the activist group People for the Ethical Treatment of Animals (PETA) "irresponsible".

The group's poster, seen in Gloucester, reads 'Not Ready to Meat Your Maker? Fight Obesity: Go Vegan'. The message is displayed over an image of a coffin pasty.

Obesity groups are outraged with Tam Fry of the National Obesity Forum stating: "The premise behind the wording is completely wrong, it's irresponsible [and] it should be taken down immediately."

She added: "I might suggest that the Advertising Standards Authority might have a thing or two to say about it too."

The group has also faced criticism due to the advert's location, according to Metro. The billboard it is erected on is less than two miles away from a newly built coroner's court, which is designed for bodies weighing over 50 stone.

Yvonne Taylor, a PETA spokeswoman, defended the campaign, saying: "The best thing that coffin dodgers can do for their health and to help animals is to go vegan.

"Overwhelming scientific evidence shows that vegetarians and vegans are far less likely to be overweight than meat-eaters are and far more likely to be in better overall health."

Yesterday, protesters tore down the advert to reveal a McCain's oven chips advert.

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