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Talking urinal cakes 'to stop drink driving'

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Talking urinal cakes have been introduced in 200 Michigan bars and restaurants in order to deter drink driving.

The 'Interactive Urinal Communicators' have been produced by Healthquest Technologies Inc. and are activated by motion.

Talking urinal cakes 'to stop drink driving'

© Michigan Department of Transportation



Talking to The Detroit News, Anne Readette, a spokeswoman for the Office of Highway Safety Planning, said: "We're doing this to draw attention to Fourth of July drunk driving enforcement."

The urinal cakes will say: "Listen up. That's right, I'm talking to you. Had a few drinks? Maybe a few too many? Then do yourself and everyone else a favour: Call a sober friend or a cab. Oh, and don't forget to wash your hands."

Healthquest Technologies Inc. said on its website: "There are many places you can put your ad, but most of them don't guarantee three seconds of attention, let alone a consumer's undivided attention."

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