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As America celebrates the second anniversary of Sony's Portable PlayStation, the firm's US office has announced it has cut the official price of the console by $30 to $169.99.
Jack Tretton, President and CEO, Sony Computer Entertainment America, said, "We are pleased that we are able to engineer savings for the consumer at this stage of PSP’s lifecycle, allowing more individuals to experience PSP for the first time. In particular, we have recently seen a steady rise in the number of teens adopting PSP as their primary handheld entertainment system, and we expect the new price will accelerate that trend.”
The new price equates to £85.98 for the Core Pack, but a price reduction in the UK - where the basic PSP Base Pack retails at £179.99 - has yet to be decided.
