Xbox 360 'GTA IV' bundle unveiled

E-tailer Play.com has launched its own unofficial Xbox 360 Grand Theft Auto IV bundle in a bid to cash in on what will undoubtedly be the most lucrative title of the year.

Following the news that Sony is to release an official PlayStation 3 GTA IV bundle on April 29, the same day the game launches, Play.com has answered the wishes of many by revealing the first Xbox 360 bundle.

For £199.99, the package includes an Xbox 360 Premium console and a copy of Grand Theft Auto IV.

Microsoft is yet to reveal whether it plans to launch a similar official Xbox 360 bundle, but industry insiders are already predicting other retailers will soon follow Play.com and unveil their own Grand Theft Auto IV console deals.