'Love Guru' mobile game unveiled

Player X has announced a mobile phone video game based on Mike Myers' forthcoming movie The Love Guru.

Developed by Tag Games, the title comprises six mini-games in which players attempt to achieve enlightenment by passing through various mental challenges.

“We’re delighted to be working with Paramount Digital Entertainment on The Love Guru," said Tony Pearce, Player X CEO.

"A Mike Myers movie is a big event and we have worked very closely with Paramount Pictures to ensure the game matches the quality, humour and originality of the movie.”

Player X, which claims the title will have a potential worldwide audience of 2.3 billion people, will release the game in the UK across all networks around the same time as the movie opens on August 1.