Gaming
Dave Oxford of Activision stated that the line of games will introduce a new audience to the firm's titles.
"Clearly, the Wii's accessible controls are changing how the audience plays games and how we look at game design," he said. "This initiative is designed to showcase games that take full advantage of the Wii's capabilities."
Titles to be released under the "Wee 1ST" brand include Little League World Series 2008, Rapala Fishing Frenzy and Dancing With The Stars: Get Your Dance On.
"Wee 1ST" will launch this autumn with support from TV and print advertising campaigns.
More: Dave Oxford, Gaming
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