Gaming
Rockstar's 'Bully' TV advert avoids ban
Published Thursday, Jul 10 2008, 09:22 BST | By David Gibbon
One viewer told the Advertising Standard Authority the advert "glorified, trivialised and encouraged bullying and violence".
Responding to viewers' complaints, a Rockstar spokesman said that far from glorifying bullying, the aim of the game was to beat the bullies.
The Advertising Standards Authority said it decided not to uphold the complaints as it considered the advert to be "cartoon-like in nature" and "representative of the contents of the game rather than a realistic portrayal of intimidation or bullying".
More: Gaming
Level Up
We've got a PS Vita... Ask us anything!Ask us anything about the upcoming PlayStation Vita.
Gaming Reviews
'Gotham City Imposters' reviewNew online shooter offers great take on Batman licence, but lacks staying power.
Gaming Features
Ubisoft's Vita launch lineup: Hands-onWe sample Rayman Origins, Lumines Electronic Symphony and other launch titles.
Gaming Interviews
'Spec Ops: The Line' - interviewYager Development discusses the desert-set post-apocalypse in Spec Ops: The Line.
