Gaming
In an interview at the Allen & Co. media conference in Sun Valley, Idaho, Stringer said the Wii is not a true games console because it does not offer support for high-definition movies.
"I've played a Nintendo Wii. I don't see it as a competitor. It's more of an expensive niche game device. We're selling a lot of PlayStation 3s now and it's still the best way to buy a Blu-ray player," he said.
Sony's PlayStation 3, although the most technologically robust console, has so far trailed behind the Wii and Microsoft's Xbox 360 in sales due to its high retail price.
Microsoft director Aaron Greenberg earlier described the Wii as a "novelty".
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