EA Sports: 'Our brand will eclipse Nike'

The head of EA Sports believes his firm's brand name can overtake Nike and Adidas among the general public.

Peter Moore said his aim is to make EA Sports more recognisable than the biggest names in sportswear.

“EA has had an extremely successful sports brand for years, but we’re evolving with new experiences targeting new consumers in our space,” Moore told MCV.

“There’s a hunger that fuels our teams to challenge to be the leading sports brand in the world.”

Discussing the future aims of the brand, Moore said: "We need to knock down the barriers to those who find the learning curve of our games too steep, and find new areas in sports - and health and wellness - that our brand can truly make a difference."