Gaming
According to the deal, arranged by game advertising firm New Street Media, Setanta advertisements will appear in-game, as well as at events, competitions and official fan sites.
"We are delighted to be working with such a prominent brand in the football world and hope this will be the start of a longer partnership," commented Jon Murphy, PES team leader for Konami.
"Setanta is always looking for new ways of reaching our core target audience of sports fans and so this was an obvious partnership for us, given PES's strength and position in the football games market," added Setanta online marketing and acquisition manager Ben Carter.
PES is released in Europe on October 17 for Xbox 360, PS3, PS2, Nintendo Wii, PSP and PC.
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