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Japanese toy company Tomy has outlined its intention to venture into next generation video game publishing.
The firm intends to use its back catalogue of intellectual property to create games for the casual, family market.
This will include creating boxed products for Xbox 360, PS3, Wii and DS, as well as specific hardware accessories for Nintendo's consoles.
Speaking to MCV, Tomy Europe’s business development director Thomas Nagai said: "We've tried to take products that do well as toys and take that into the gaming sphere, tapping into our 50 years of toy development."
Nagai explained that it is a "natural step for Tomy in Europe to extend family-friendly toy properties on to the next generation of video game systems".
Tomy's first ever self-published titles will be Lovely Lisa on the DS and Penny Racers Party: Turbo-Q Speedway for the Wii, both of which will be released next year.
