Gaming
Based on current sales figures, the company president said that there are no plans for a price reduction on the console in the foreseeable future.
"No we are not going to go down in price; neither are we going to go down in price on PS3 in spring time either. Absolutely not, whatever you might have heard to the contrary," he said.
"I am confident that in PAL territories our installed base is 300,000 units ahead of Xbox 360."
Reeves went on to say that Sony's marketing strategy is likely to become "more aggressive" after the company break even on the console.
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