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Microsoft has revealed that it intends to stick with the Xbox 360 console for the immediate future instead of developing a new generation machine.
Robbie Bach, Microsoft's president of entertainment and devices, told the San Jose Mercury News: "Just coming up with something that's faster and prettier isn't going to be sufficient."
"The life cycle for this generation of consoles - and I'm not just talking about Xbox, I'd include Wii and PS3 as well - is probably going to be a little longer than previous generations," he explained.
Bach pointed out that the global economic downturn is also likely to play a part as consumers will be reluctant to make further large investments in new hardware.
"When you look at consumers, they are going to be more value-conscious," he said.
Sony has also recently stated that consumers will get "ten years of value" from the "future-proof" system of the PS3, reports Edge Online.
