Gaming
Analyst: 'Nintendo is like McDonalds'
Published Wednesday, Mar 11 2009, 03:18 GMT | By Andrew Laughlin

The expert told Gamasutra that the Wii audience is not "sophisticated enough" to comprehend whether the games they are buying compare favourably to titles like LittleBigPlanet or Gears Of War.
Pachter claimed that Wii owners generally do not own a PS3 or Xbox 360 as well, which means that they buy games for the "same reason that people go to McDonald's".
He continued: "McDonald's doesn't win a lot of restaurant critic awards but they are approachable, they're consistent, and you know what they're going to serve you.
"Nintendo has become the fast food machine. Sony is very much the high-end restaurant. And Microsoft is somewhere in between."
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