Gaming
The magazine reported that the firm's CEO Kenji Matsubara allegedly requested a lower retail price for the home console during a meeting with Sony.
"Whenever I discuss this with Sony reps I always ask them: 'Please cut the price', but I don't have a clear view on Sony's situation," he said.
"Yes, from a publisher's point of view we would welcome a price cut for PS3, and we are waiting, definitely."
The exec also pointed out that other publishers have overlooked the system's high development costs due to its powerful hardware.
"Sony introduced cutting-edge technology in the PS3, that's why people in the industry accept that the PS3 cost is so high, but we'd welcome a price cut," he added.
It was recently reported that Sony will reduce the price of the PS3 in the autumn to make way for a new slim model.
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