Gaming
According to Edge Online, Kotick made the statement at a recent earnings call after he was asked about Activision's pricing strategy.
With news that Modern Warfare 2 will retail at £54.99 (with the Prestige Pack selling for £119.99), Kotick and publishing boss Mike Griffith both revealed that the game's price points had been met with strong sales support.
"As far as the premium priced product, you know, collector's editions and things like that, I'd say we're seeing probably more interest than we have in the past on the collector's editions, so that's a pretty good indication of the interest in these franchises," said Kotick.
"You know if it was left to me, I would raise the prices even further."
Call Of Duty: Modern Warfare 2 is due to be released for the 360, PS3 and PC in November.
More: Activision, Gaming
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